Interview With Creative Genius, Niccy Iseman

Credit: Type and Story

Credit: Type and Story

“Type and Story really came out of a personal need and desire to be creative, use my time productively, and make a living in a way which was flexible around my new family.”

Niccy Iseman is the founder of Type and Story, a small London design studio making contemporary paper products. Niccy’s aim is to create purposeful pieces of art for people with stories to tell.

With Niccy’s art, each story is different. The latest collection of greeting cards focuses on ‘Planet Earth’, which explores our planet in its magical, spiritual and golden glory.

In the first 6 months of launching, Type and Story was featured in 3 prestigious publications, Stylish Magazine, Wallpaper and Suitcase Magazine. Which is so well deserved! We think Niccy’s designs are so refreshing, eye-catching, and all have really beautiful themes. 

It was such a pleasure to catch up with the Type and Story founder, and ask her a few questions about entrepreneur life, future goals, and how other graphic designers can follow in her footsteps.

What inspired you to create Type And Story?

I started Type and Story in June 2017 after having had a baby. I'm a graphic designer and struggled to find work that was flexible around my son. I found myself in a position where I could no longer use my free time in the way that I was used to. I wasn't able to go out, so going to yoga, the gym, running or to meet friends were no longer an option for me. At the same time I found myself rebuilding my identity, and thus Type and Story really came out of a personal need and desire to be creative, use my time productively, and make a living in a way which was flexible around my new family.

Credit: Type and Story

Credit: Type and Story

Credit: Type and Story

Credit: Type and Story

Can you tell us a bit about your new card range?

Absolutely. The latest collection of greetings cards ‘Planet Earth ’ explores themes of kindness, through our stunning universe in its magical, spiritual and golden glory. The curation of the collection aims to uplift, inspire and empower mindful individuals, friendships and communities, to continue celebrating and protecting our very special world. As we know there is no Planet B and in essence this range celebrates the beauty of Planet A. All of our cards are FSC accredited and we use biodegradable cello bags. 

“The curation of the collection aims to uplift, inspire and empower mindful individuals, friendships and communities, to continue celebrating and protecting our very special world.”

What is your favourite item from this new range?

I love the card Time is Greatest Healer. Because it really is. Time heals everything. I have spent countless hours in shops in the past looking for cards that speak to me in a visual language that is representative of my state of mind, and I walk out with nothing. I hope this fills the gap and helps to open up new categories of 'wellness' cards, just like 'birthdays' or 'anniversaries'.

Credit: Type and Story

Credit: Type and Story

What are the best and worst things about being self employed?

Best thing is being able to go for a run when you want and have meetings around my little boys schedule. Worst thing about it is that your work and social life sort of merge so you feel your always working...

“There is too much wasted talent because people are worried about what other people think or that they don't feel good enough.”

What advice do you have for aspiring graphic designers?

Just get on with it. And now!!! There is too much wasted talent because people are worried about what other people think or that they don't feel good enough. No one is waiting for you to fail. Everyone is waiting for you to succeed.

Credit: Type and Story

Credit: Type and Story

“I would like to work with more people in the wellness scene to make a difference.”

What artists inspire you?

The Die Brücke artists are my ultimate inspiration, with a little bit of Tracey Emin, Chris Ofili and Damien Hirst chucked in for good measure. (You can tell what era of art I like now can’t you!)

What is one of your goals for Type And Story for this year?

My goal is to expand my distribution and get into more stores.  

What other projects would you like to work on in the future?  

I would like to work with more people in the wellness scene to make a difference. I would love to collaborate with food brands, coaches, and studios to firmly put this wellness revolution on the map... watch this space.

This or That? 

Tea or Coffee? Tea! 

Yoga or Pilates? Yoga, all day everyday!

Instagram or Twitter? Instagram

Magazine or Book? Magazine


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The Plant-Based Business Bootcamp is back for its second year happening on Saturday 13th July at LUSH Studio in Soho, London.

The bootcamp has been developed to give entrepreneurs new skills and insights needed to create a stand out plant-based business. It has been designed by entrepreneurs for entrepreneurs.