IWD: Interview With Sascha Camilli, Founder Of Vilda Magazine

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“…that's what led to me applying for the Marie Claire Inspire & Mentor Scheme that helped me launch the magazine.”

We caught up with Sascha Camilli, the founder and editor of Vilda Magazine, the world’s first digital vegan fashion magazine. Vilda means ‘the wild one’ in Swedish, and we think it’s such a catchy and perfect name for this amazing, ethical fashion source.  

Find out how Sascha got to where she is today, an inspiring woman with her own successful digital magazine that educates the masses on how to be trendy AND ethical!

What did you do before Vilda Magazine? 

I was a fashion journalist and copywriter freelancing for publications and companies in Sweden, Italy and the UK, always feeling like a bit of a hypocrite for spending my days writing about "luxurious calfskin bags", "cosy wool knits" and other items that I wish didn't exist because of the cruelty involved in them. I loved magazines at the time - I still do - and I imagined that there had to be more people like me out there, who were interested in fashion and style but didn't want to wear animals, and that's what led to me applying for the Marie Claire Inspire & Mentor Scheme that helped me launch the magazine. Vegan fashion has really taken off since then and I am so excited about the progress that has taken place.

What came first, your love for fashion or love for writing? 

Writing came first. I have been writing since I was a little kid. At school it was my favourite thing to do - I wrote stories during the more boring lessons! I started writing professionally while at university and got my first internship by winning a writing competition with Cosmopolitan Sweden.

“…independent magazines are thriving, and digital media is growing constantly.”

You have lived in quite a few countries, but where is your favourite place in the world? 

The beach! Whether it's California, Italy or right here in Brighton where I live now, the beach has been a recurring constant in my life. I love living by the seaside - having the beach nearby raises your quality of life so much.

Do you feel as if people are reading magazines (even digital) less in today’s society? 

No, actually I don't! Many mainstream magazines have closed, but independent magazines are thriving, and digital media is growing constantly. We live in a time when people consume news and info much more rapidly than before, but digital media and the new crop of independent publications have room for much more creativity as they aren't as controlled by large publishing houses as mainstream publications are.

You have quite a big team working on Vilda Magazine, what do you tend to look for when recruiting team members? 

I love having an international team and what I care about the most is pro-activity and creativity. I get a lot of pitches saying "I want to write for you, here is my portfolio, assign me something". And I get that - I did that too when starting out. But the pitches that end up on our pages are the ones where the writer brought me fresh, interesting ideas - not that I had to assign something to them. Because if I have to come up with the idea myself I might as well give it to an existing team member or do it myself. I also like to see writers who are passionate about veganism, sustainability and the ethical fashion space, and are interested in learning more about it.


“She Loves Plants is a fantastic initiative that celebrates the women driving the vegan movement, and I am honoured to take part.”

Do you have any advice for aspiring magazine editors? 

Have a vision. Know what you want the end product to look like, even if you're not sure how to get there. And know your reader - have an idea of whom you are speaking to, what you want to say to them, and how to say it in a way that resonates with them.

Do you have any exciting future plans regarding Vilda Magazine, or even other projects (that you can share)? 

My first book, Vegan Style, will be out on Murdoch Books in July. It's the world's first vegan book that is NOT about food! It's all about fashion, beauty and the lifestyle aspects of veganism. As for Vilda, I am working on a plan to create a print magazine, this has always been my dream and my aim, it was never meant to stay digital only. I would love to create a really beautiful collector-friendly fashion publication that offers the readers aspirational content with a high style factor - a gorgeous fashion magazine that's all vegan.

And finally, are you excited for She Loves Plants?! 

I couldn't be more excited to share the stage with the amazing women who will be on the Ethical Fashion & Beauty panel and have really interesting conversations with them! She Loves Plants is a fantastic initiative that celebrates the women driving the vegan movement, and I am honoured to take part.



To celebrate International Women’s Day we are bringing together the badass plant-powered girl gang for a day of inspiration and community.

This isn’t any ordinary gathering. It is about helping girls get inspired, be confident and rock the world in 2019. All are welcome - this is not a women-only event.