We’re so excited to tell you about this major global campaign that’s been announced today! It’s led by 12-year-old activist, Genesis Butler, and is backed by a host of celebrities, environmentalists and scientists.
The campaign is calling on Pope Francis to try vegan for Lent in order to ‘help fight climate change with diet change’. In return, Million Dollar Vegan (the campaign behind the project) is offering $1 million to a charity of the Pope’s choice.
The Million Dollar Vegan campaign seeks to highlight the devastating impact of animal agriculture. Pope Francis has spoken out about environmental issues in his 2015 Encyclical Letter, Laudato si’, and so it’s clear that he has concerns for climate change. But the question is, does he know about the negative environmental effects of animal agriculture?
Campaign leader, Genesis Butler, is the youngest person to ever give a TEDx talk, and is without a doubt the perfect person to be the face of this brilliant campaign. In a letter written to the Pope by Genesis, with the help of the rest of the team, she urges Pope Francis to try vegan for Lent.
Butler has asked to meet Pope Francis, so that she can discuss the issues raised in her letter. The Million Dollar Vegan campaign has already led the 12-year-old activist to meet influential vegans such as Evanna Lynch and Chris Packham. Paul McCartney is even a supporter of the campaign, and has signed the letter to the Pope.
CEO of Million Dollar Vegan, Matthew Glover – who co-founded the hugely successful Veganuary campaign – commented: “We are launching this deliberately bold, audacious campaign to jolt our world leaders from their complacency. For too long they have failed to act on evidence of the damage caused to people and the planet by animal agriculture. Worse, many have defended and subsidised that very industry. But the evidence now is stark and compelling, and we cannot afford for them to remain silent any longer. We are thankful that Pope Francis has spoken out on these issues and that is why we are humbly asking him to try vegan for Lent, and set an example of how each of us can align our principles of caring and compassion with our actions.”
A petition has been created which asks Pope Francis to try vegan for Lent.