Vevolutions Guide To: Vegan & Cruelty-Free Beauty

(Photo Credit:  rawpixel )

(Photo Credit: rawpixel)

It’s no secret that animal testing is barbaric and outdated. According to the latest Government figures, a total of 3.79 million animal experiments were completed in Great Britain during 2017.

The future is looking hopeful, however. The number of animal experiments dropped 3.7% in the UK from 2016-2017. The EU, Norway, India and Israel have all banned animal testing for cosmetics. The EU has dedicated €500m to ‘alternative testing projects’. And California just became the first state to ban beauty products tested on animals. 

WHY CHOOSE VEGAN?

(Font Credit:  daria_miazhevich  on Instagram)

(Font Credit: daria_miazhevich on Instagram)

Do you know about all of the strange animal products that you could be putting on your face? Turtle oil, crushed beetles are just a couple of the many non-vegan ingredients hidden in cosmetics. However, when a beauty brand is fully vegan they tend to also be more ethical in general. For example, quite a lot of vegan brands favour using mineral-based, natural ingredients as opposed to harsh chemicals.

Em-J reveals the hidden secrets of the beauty industry and Vevolution Topics: Fashion and Beauty 2018

WHY CHOOSE CRUELTY-FREE?

(Font Credit:  daria_miazhevich  on Instagram)

(Font Credit: daria_miazhevich on Instagram)

Animal testing is no longer necessary. Countless popular brands (e.g. Urban Decay and Too-Faced) are able to provide brilliant products without testing them on animals, so why can’t everyone follow in their footsteps? There are cruelty-free alternatives to testing on animals, so not only is it cruel, but it’s also unneeded.

VEGAN VS. CRUELTY-FREE

(Photo Credit: Ethical Elephant)

(Photo Credit: Ethical Elephant)

It’s easy to make the mistake of assuming that if a product is vegan, that means it must be cruelty-free, and vice-versa. In a perfect world, vegan products would also be cruelty-free, but that’s not always the case.

Vegan = Doesn’t contain animal byproduct

Cruelty-Free = Has not been tested on animals

For example, L’Oreal have been guilty of labelling their products as vegan, as they happen to be free of animal products, however, the brand still use animals to test the product.

CRUELTY-FREE LOGOS TO TRUST

DO THEY SELL IN CHINA?

In China, it is required by law to test foreign beauty products on animals. It’s a sad reality, and perhaps things will change soon if we keep speaking out about it. Due to this, companies that sell their products in China cannot truly be considered as cruelty-free. Brands like MAC and Lancome do not directly test their products on animals, however, they do sell in China and thus are not cruelty-free.

Guanine (fish scales)

Stearic Acid (derived from animal fat, or sometimes palm oil) 

Keratin (protein derived from hair, nails, hooves, or horns of animals)

WORDS TO LOOK OUT FOR

Carmine (crushed beetles)

Lanolin (derived from sheep’s wool)

Squalane (oil from shark liver)

OUR BRAND PICKS (fully vegan & cruelty-free brands)

Spectrum Collections

(Photo Source: Spectrum Collections)

(Photo Source: Spectrum Collections)

At our Topic Talks For Veganuary event at by CHLOE., the Spectrum founders were interviewed by Vevolution co-founder, Judy Nadel. They said, “We’re trying to educate people that are new to the brand, that vegan brushes aren’t substandard brushes. They’re really really good quality.” The Spectrum Collections brushes are so soft that they’ve been compared to unicorn hair!

E.L.F

(Photo Credit: E.L.F Cosmetics)

(Photo Credit: E.L.F Cosmetics)

E.L.F are known for their affordable, yet high quality, products. They sell makeup, skincare, and synthetic makeup brushes!

Jeffree Star Cosmetics

(Photo Credit: Jeffree Star Cosmetics)

(Photo Credit: Jeffree Star Cosmetics)

Jeffree Star Cosmetics is most well known for the bright and wonderful colours, as well as their beautiful, themed packaging. This brand is especially popular with beauty influencers.

Lime Crime

(Photo Credit: Lime Crime)

(Photo Credit: Lime Crime)

Lime Crime is marketed as ‘Vegan and Cruelty Free Makeup For Unicorns’, and is perfect for anyone who has a love for shimmer and colours. Their bestsellers are the eyeshadow palettes.

B. Beauty

(Photo Credit: B. Beauty)

(Photo Credit: B. Beauty)

Superdrug is heaven for vegan and cruelty-free makeup, so it’s only fair that they have their own beauty range too! They offer a wide range skincare and cosmetics for men and women.

OUR PRODUCT PICKS (vegan & cruelty-free products)

Makeup Revolution Conceal & Define Concealer

(Photo Credit: Makeup Revolution)

(Photo Credit: Makeup Revolution)

This concealer is one of the most affordable, yet effective, on the market!

Urban Decay All Nighter Setting Spray

(Photo Credit: Urban Decay)

(Photo Credit: Urban Decay)

Not only is this setting spray animal product free, but it’s also free of oil and parabens.

Kat Von D Shade + Light Crème Contour Palette

(Photo Credit: Kat Von D)

(Photo Credit: Kat Von D)

Kat Von D is an animal rights advocate, and founder of her own high end makeup brand. This palette is pricey, but a must for anyone that wants to up their contour-game!

Becca Cosmetics Shimmering Skin Perfector® Pressed Highlighter

(Photo Credit: Becca)

(Photo Credit: Becca)

The most highly recommended shade in this product is ‘Champagne Pop’ It will leave you looking like the most beautifully glazed doughnut on the shelf!

HELPFUL RESOURCES:


DO YOU KNOW ABOUT OUR LATEST EVENT?

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We are very excited that Vevolution will be joining Vegan Nights on the 31st of January! The event has officially sold out, but you can join the waiting list below!

It’ll be an evening of inspiring and insightful in-conversations, with the creative forces driving forward the plant powered movement.