It’s no secret that animal testing is barbaric and outdated. According to the latest Government figures, a total of 3.79 million animal experiments were completed in Great Britain during 2017.
The future is looking hopeful, however. The number of animal experiments dropped 3.7% in the UK from 2016-2017. The EU, Norway, India and Israel have all banned animal testing for cosmetics. The EU has dedicated €500m to ‘alternative testing projects’. And California just became the first state to ban beauty products tested on animals.
WHY CHOOSE VEGAN?
Do you know about all of the strange animal products that you could be putting on your face? Turtle oil, crushed beetles are just a couple of the many non-vegan ingredients hidden in cosmetics. However, when a beauty brand is fully vegan they tend to also be more ethical in general. For example, quite a lot of vegan brands favour using mineral-based, natural ingredients as opposed to harsh chemicals.
WHY CHOOSE CRUELTY-FREE?
Animal testing is no longer necessary. Countless popular brands (e.g. Urban Decay and Too-Faced) are able to provide brilliant products without testing them on animals, so why can’t everyone follow in their footsteps? There are cruelty-free alternatives to testing on animals, so not only is it cruel, but it’s also unneeded.
VEGAN VS. CRUELTY-FREE
It’s easy to make the mistake of assuming that if a product is vegan, that means it must be cruelty-free, and vice-versa. In a perfect world, vegan products would also be cruelty-free, but that’s not always the case.
Vegan = Doesn’t contain animal byproduct
Cruelty-Free = Has not been tested on animals
For example, L’Oreal have been guilty of labelling their products as vegan, as they happen to be free of animal products, however, the brand still use animals to test the product.
CRUELTY-FREE LOGOS TO TRUST
DO THEY SELL IN CHINA?
In China, it is required by law to test foreign beauty products on animals. It’s a sad reality, and perhaps things will change soon if we keep speaking out about it. Due to this, companies that sell their products in China cannot truly be considered as cruelty-free. Brands like MAC and Lancome do not directly test their products on animals, however, they do sell in China and thus are not cruelty-free.
Guanine (fish scales)
Stearic Acid (derived from animal fat, or sometimes palm oil)
Keratin (protein derived from hair, nails, hooves, or horns of animals)
WORDS TO LOOK OUT FOR
Carmine (crushed beetles)
Lanolin (derived from sheep’s wool)
Squalane (oil from shark liver)
OUR BRAND PICKS (fully vegan & cruelty-free brands)
At our Topic Talks For Veganuary event at by CHLOE., the Spectrum founders were interviewed by Vevolution co-founder, Judy Nadel. They said, “We’re trying to educate people that are new to the brand, that vegan brushes aren’t substandard brushes. They’re really really good quality.” The Spectrum Collections brushes are so soft that they’ve been compared to unicorn hair!
E.L.F are known for their affordable, yet high quality, products. They sell makeup, skincare, and synthetic makeup brushes!
Jeffree Star Cosmetics
Jeffree Star Cosmetics is most well known for the bright and wonderful colours, as well as their beautiful, themed packaging. This brand is especially popular with beauty influencers.
Lime Crime is marketed as ‘Vegan and Cruelty Free Makeup For Unicorns’, and is perfect for anyone who has a love for shimmer and colours. Their bestsellers are the eyeshadow palettes.
Superdrug is heaven for vegan and cruelty-free makeup, so it’s only fair that they have their own beauty range too! They offer a wide range skincare and cosmetics for men and women.
OUR PRODUCT PICKS (vegan & cruelty-free products)
Makeup Revolution Conceal & Define Concealer
This concealer is one of the most affordable, yet effective, on the market!
Urban Decay All Nighter Setting Spray
Not only is this setting spray animal product free, but it’s also free of oil and parabens.
Kat Von D Shade + Light Crème Contour Palette
Kat Von D is an animal rights advocate, and founder of her own high end makeup brand. This palette is pricey, but a must for anyone that wants to up their contour-game!
Becca Cosmetics Shimmering Skin Perfector® Pressed Highlighter
The most highly recommended shade in this product is ‘Champagne Pop’ It will leave you looking like the most beautifully glazed doughnut on the shelf!
CrueltyFreeKitty has created an ultimate guide to cruelty-free and vegan makeup brands. They have listed a huge number of brands and products that are safe to buy!
Superdrug have a guide to cruelty-free & vegan makeup. They explain the difference between vegan and cruelty-free, and where you tend to find certain animal products in makeup.
EthicalElephant has an extensive guide to spotting the difference between fake and legitimate vegan and cruelty-free logos.
Cruelty Free International have a list of facts and figures on animal testing.
DO YOU KNOW ABOUT OUR LATEST EVENT?
We are very excited that Vevolution will be joining Vegan Nights on the 31st of January! The event has officially sold out, but you can join the waiting list below!
It’ll be an evening of inspiring and insightful in-conversations, with the creative forces driving forward the plant powered movement.