2018 has been a groundbreaking year for veganism.
It was one of the fastest growing culinary trends of 2018, according to Tesco, who saw their sales of vegan chilled foods soar by 25%. Iceland launched their fully vegan range in the summer, which was hugely successful, and they are also becoming the first major UK supermarket to go palm oil free.
However, the growth of veganism wasn’t only apparent in supermarkets, as a staggering 168,000 people signed up for Veganuary this year (a new record), vegan events popped up all over the place, more athletes than ever adopted the vegan diet… and so much more.
But what does the future hold for the ethical vegan movement in 2019? Here are some of the predictions that we have come up with…
1) Vegan meat/dairy/egg alternatives will reach mainstream restaurants & eateries
This year Gaz Oakley’s ‘The Avant-Gard’n’ dish made it onto the Wagamama’s Test Lab menu that featured seitan AND vegan egg. Wagamama also added a seitan Katsu Curry onto their menu, whilst Pizza Express started serving up a jackfruit pizza!
Fully vegan food businesses such as What The Pitta and Temple of Seitan are growing in popularity by the day (and popping up all over the country), and gaining loyal customers in the form of vegans as well as meat eaters. It would be amazing to see high-street restaurants follow suit, and incorporate some experimental dishes onto their menus.
2) CBD will become even more popular
CBD is short for cannabidiol, and is one of the latest wellness trends in food and beauty. It has been found to have relaxing effects, as well as health benefits, without causing the intoxicating effects of marijuana. It’s still a fairly controversial subject due to the lack of evidence regarding the actual benefits, but celebrities such as Jennifer Aniston absolutely swear by it nonetheless!
We had the pleasure of trying out the CBD-infused ‘Feelz’ range at By CHLOE. and it was delicious - not to mention very Instagrammable. CBD health products and food items are popping up everywhere you look, so expect to see it everywhere in 2019 - if you haven’t been seeing it everywhere already that is!
3) Vegan luxury fashion will become the norm
This year brands like Michael Kors and Gucci successfully went fur-free, and next year brands such as Burberry, Versace and Coach have vowed to do the same. These luxury brands are following in the footsteps of the likes of Stella McCartney and Vivienne Westwood, and 2019 will likely see many other brands moving towards a more ethical future as well.
Possibly the biggest news in the fur-free movement this year was that London became the first of all the main fashion weeks to ban animal fur in its shows! Who will be next: New York, Milan, or Paris?
4) Brands will phase out palm oil
Palm oil is pretty difficult to avoid. It’s in beauty products, cleaning products, food and even fuel. Not only does it kill species like orangutans and elephants, but also leaves countless indigenous people homeless due to deforestation. This year, Iceland’s Christmas advert highlighted the impact of palm oil production on the environment, but it was banned for being “too political”. It created an uproar amongst members of the public, and resulted in the animation being shared many times online despite not making it to television.
2018 was a year that highlighted the plastic crisis, so maybe 2019 will be a year for the negative impact of palm oil to be in the spot light?
5) Lab grown meat
There was a time where vegan alternatives were solely being made for vegans and vegetarians, but now we’re moving into an age where brands are creating them for meat-eaters too. Derek Sarno, founder of Wicked Kitchen, says that he doesn’t make food for vegans, he makes food for everyone. Some vegans, and a lot of meat-eaters enjoy the taste of meat, but simply don’t want to eat animals anymore, and so companies like Memphis Meats are trying to accommodate to that growing desire.
Memphis Meats create tasty, healthy meals by harvesting it from cells instead of animals. It’s understandable that this idea doesn’t sound appealing to the masses right now, but this could be the norm in a few years. We predict that lab grown meat will be a topic seen in many headlines in 2019.
6) Sustainable packaging
2018 was a big year for sustainability, and particularly the topic of plastic. In 2017, the influence of David Attenborough in Blue Planet II created a conversation that is still going on today… How do we reduce our manufacturing and disposal of single-use plastic before it’s too late?
Collins Dictionary even named “single-use” as their word of the year, a word that is most commonly associated with the plastic pollution that is happening today.
2018 saw Iceland announce their own range would be plastic-free by 2023, EU parliament approved the single-use plastic ban, Carlsberg became the first beer producer to stop using plastic multipack rings, amongst many other progressive changes.
7) Vegan events will increase & expand
Vevolution Festival 2018 was the biggest and best yet, and January is jam-packed with our by CHLOE. Topics Talks for Veganuary already. Other organisations such as, Vegan Nights, Vegfest, Vegan Camp Out and Vegan Life Live are all growing and improving with each event!
8) More companies go cruelty-free
The beauty industry has been a lot slower than the food industry in terms of offering vegan & cruelty-free options, but 2019 could be the year for ethical beauty to thrive! Superdrug opened a vegan pop-up shop in Shoreditch where they sold makeup, skincare and more; wouldn’t it be good to see more beauty brands doing vegan popups next year?
The hype that Dove created by going cruelty-free this year was huge, and other brands will undeniably want to accomplish the same thing. Brands like E.L.F and Spectrum are cruelty-free and vegan, yet still managing to flourish in the beauty industry - so why can’t everyone do it?!
9) Slow fashion will become fashionable
The Slow Fashion movement is all about creating garments based on their quality and longevity, rather than churning out clothes that will not be on trend by the following season. So many inspiring influencers are leading the Slow Fashion movement, and proving that you don’t have to shop at Urban Outfitters and Topshop to be stylish. We were proud to have advocates of this movement like Kristen Leo and Venetia Falconer at Vevolution Festival this year, and we really think that a lot of people will be following in their footsteps in 2019.
VEVOLUTION IN 2019
Vevolution is a vegan and conscious living events and online education company. In November this year we held our biggest and best festival yet at the BFI on the South Bank.
We believe that a better future is possible if we embrace change, diversity and creativity the vegan movement can be one of the world’s most powerful forces for good. At Vevolution we will be launching a series of topical events and developing our free to access online education platform where people can watch talks from the world’s most inspiring vegans.
This January to celebrate the biggest ever Veganuary, Vevolution have partnered up with the team at by CHLOE. to deliver Topic Talks For Veganuary, a series of exclusive free-to-attend intimate events featuring some of the UK’s most inspiring plant-powered thought leaders.
These exclusive events will take place weekly at the by CHLOE restaurant in Tower Bridge and there are only 40 tickets available for each one.
Tickets for these inspirational events will be released first when Veganuary launches on Tuesday 1st January at 1pm GMT to people signed up to the Vevolution mailing list