Over the past few months we've helped the PlantCurious team with social media, content creation and production, strategy, organising influencer events and public relations.
It was great to see them with our help appear on the likes of VegNews, The Grocer, Plant-Based News and the Fat Gay Vegan blog + many more.
The PlantCurious boxes, which have been designed to make it easy for people to make delicious wholesome plant-based meals.
The seeds of the idea for PlantCurious were planted when Co-founder Angela’s father Richard was diagnosed with cancer. Determined to improve his health, he stunned the family by rejecting conventional medicine, embarking on a plant-based diet, and started juicing. He reacted by choosing life and health, in fact he reverted to a level of health he had never experienced before, all the while knowing he had cancer.
Richard lived considerably longer than doctors could have expected, sadly passing last year, but not before inspiring his family to follow in his dietary footsteps.
The incredible health changes in their collective health - as well as the delicious food the family ate - became the foundation of the PlantCurious mission: to help people eat great food and live healthier lives.
Earlier this month we organised PlantCurious pre-launch celebration events these saw 60 of the UK’s top plant-based foodies gather to learn more about PlantCurious. The attendees came away with a fantastic tomato plant, a PlantCurious tote and ingredients to make a rataouille roulade at home.
Working alongside PlantCurious founders Woj and Angela has been a great experience for us as we have got to know their family and how passionate they are about food.
Woj first came to a Vevolution event last November and it was at our food innovation event in February that he conceived the idea of creating PlantCurious.
Speaking to PlantCurious Co-Founder Woj Gawor he told us: “We are from such traditionally non vegan backgrounds, both my Grandparents and Parents are Polish and my wife Angela’s family are Peruvian. We never thought we would become plant-based entrepreneurs, but after witnessing the positive impact switching to a plant-based diet had on our family’s health, we just knew this was something we had to do.
“Our focus is simple - to help people to discover new flavours, and experiment with new ways of cooking through eating more plants, and at the same time educate our customers on the variety, sustainability, ecology and beauty of a plant-based diet.”
PlantCurious just sent out their first 100 boxes. And we're excited about helping them take this great food to more people over the coming months.
Go and follow PlantCurious over on Instagram an Facebook and sign up to their newsletter for the latest about their next release of boxes.
Work with the Vevolution Consultancy
Want to appear in national press, connect with influencers and create great content? If so get in-touch with us about working with the Vevolution consultancy. Email firstname.lastname@example.org to find out more.