Joel Bravette aka Jay Brave is a man on a mission.
Since going vegan almost 18 months ago, Jay Brave has been on a mission to take activism and outreach in a new direction remixing it for younger, urban, tech savvy audience.
To mark World Vegan Day Jay has released the music video of VEGAN Shut-up a remix of Stormzy's smash hit song with distinct vegan twist.
At Vevolution earlier this year it was our pleasure to host the first live performance of VEGAN SHUT UP. You can watch the video of the debut live performance below.
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Jay Brave will be one of the exciting guest speakers and performers at our Vevolution Festival happening in London next month.
We're excited to be working with him yet again on bringing a fresh perspective to vegan activism and can't wait to hear the 400 people in the crowd react to VEGAN SHUT UP.
We asked Jay about the release of the track and he said: "Since going vegan, people had been throwing all the usual insults my way but I've always thought humour to be the best way to neutralise animosity. When I wrote it, Stormzy's song was buzzing on the airwaves and the first people to hear my lyrics on his instrumental were immediately in hysterics and the rest is vegan comedy history".
You can watch the track over on Jay's Facebook Page