The Humane League was founded in the United States in 2005 has been hugely successful by implementing a grassroots- results-drive approach to helping farmed animals. In recent years. the Humane League main focus has been ending the caging of egg-laying hens worldwide.
The Humane League began its work in the United Kingdom in June 2016 and has successfully worked with a number of leading food companies, including Tesco, Iceland, Morrison's, Whitbread and more, to produce public policies to eliminate cages from their supply chains. To date, The Humane League has worked with over 50 brands in the UK to secure commitments to source exclusively cage-free eggs, including the country's top 10 retailers - which represent approximately 95% of food retailer market share. This success in getting most of the major companies to commit will be essential to The Humane League’s work to secure corporate policies in Ireland - where the cage-free movement is just beginning - and its future work to secure welfare policies in the UK for chickens raised for meat.
Vicky Bond, The Humane League UK’s Managing Director, said: “The Humane League’s approach has filled a significant gap in the activities of farm animal protection. Our approach is different from others to date: we will work with or against companies. It is a tried and tested approach that we’ve taken from the our work in the US. We will campaign hard against any company that is unwilling to progress their welfare standards.”
The Humane League expanding their operations in the UK is good news for all animals. They have proved that they are capable of achieving huge victories on behalf of animals through a blend of effective lobbying and grassroots campaigning.
We are delighted to have the Humane League's UK, Director, Vicky Bond joining our effective activism panel at Vevolution Festival on the 25th November and we look forward to work with the Humane League over the coming years.