With 2016 drawing to a close it feels like the right time to make our vegan trend predictions for 2017.
This year has been an incredible one for veganism as a movement. It has never been easier to be vegan with new products appearing in our stores all the time and our community growing.
Veganism is expanding world consciousness about how to live a healthy and ethical life without eating animals and in 2017 veganism will be in the spotlight like never before.
These are just some of the trends both of us Damien and Judy at Vevolution feel will be in prominent next year.
1) Vegan meat gets real
Have you had vegan meat recently? It is becoming scarily real. The people at Impossible Foods have been extracting a substance called heme from plants which makes their burgers sizzle and taste like meat. The idea of vegans wanting to eat meat like products is a controversial one. We like the way that our friend at Sgaia describe their vegan m(h)eats. “We don't make fake meats: they are real, just vegan.”
We expect to see vegan meats push their way onto supermarket shelves as people look for a healthy alternative to animal products.
2) Vegan fashion innovation
Veganism isn’t just an ethical way to live your life it is increasingly cool. Vegan fashion is set for a huge year. Companies like vegan watch company Votch, Matt and Nat and Beyond Skin are making it vogue to opt for vegan leather.
Material innovation will be at the heart of fashion over the coming year. Expect to see vegan businesses which are inherently concerned with ethics lead the way working with materials such as pineapple, mushroom, cork and hemp.
3) Vegan goes Tech
2016 saw Silicon Valley, vegan start-up Hampton Creek valued over $1 billion by investors. Vegan food products are at the forefront of innovation as food technologists search for healthy and ethical alternatives to animal products. The vegan food market is expanding rapidly with much of that growth being driven by non vegans choosing to opt for vegan non-dairy alternatives.
2016 also saw the launch of New Crop Capital the world’s first humane venture capital fund and we’re aware of other people moving to create similar humane investment funds that will support businesses and campaigners working on animal rights issues.
Expect to see the rise of vegan business accelerators, vegan business co-working space as ‘vegan tech’, companies become increasingly commonplace as the tech industry wakes up to the potential of veganism to change the world and turn a profit for investors.
4) Vegan menus become the norm
Most large restaurant chains mark their vegetarian dishes clearly on their menus. In 2017 we expect it to become the norm that vegan options and dishes are clearly marked on large restaurant menus.
We hear that behind the scenes most big restaurants are working frantically on getting a vegan menu together for 2017.
5) New vegan spokespeople emerge
As veganism is steps into the mainstream the eyes of the media will be firmly on the vegan movement. They will look for a new generation of spokespeople to represent the movement from activists, businesses, athletes.
The face of veganism is young, educated and creative expect to see the perceived mainstream perception of veganism change. 2017 is shaping up to be the year that the vegan movement really comes of age as a social justice movement not just a diet.
6) London finally becomes the UK’s leading vegan hub
If we’re honest London has been a bit slow on the vegan uptake in comparison to some of it’s European major city counterparts like Berlin, Paris and Barcelona. 2016 saw that starting to change with a whole range of brilliant new vegan places opening including some of our favourites What The Pitta and Club Mexicana and Mooshies.
On the rise of veganism in London, Cem Yildiz Co-Founder of vegan kebab shop What The Pitta told us, "Most of our customers tend to have gone vegan in the last 12 months and a lot of that is thanks to the awareness raised on social media or Netflix whether that's piss taking memes or hard hitting documentaries.
London has always been known for its diversity and veganism and ethical living is a growing trend amongst millennials who are eating out more than ever so it makes complete sense that the city meets the demand."
7) Festivals continue to grow
Festivals continue to boom. We have loads of new exciting Vevolution plans to tell you about soon but we’re not alone. Vegfest saw record numbers attend, Viva! held successful festivals across the UK and Vegan Life Live and the UK Vegan Camp Out look set to be huge events in 2017.
8) Activism meets technology
We’re moving into unprecedented territory with camera and sensory technology. In 2016, Animal Equality launched their iAnimal virtual reality films showing the horrors of animal farming.
We predict that as Virtual Reality headsets become cheaper and 360 degrees cameras become more commonplace and we will see more vegan film-makers utilising this technology. Growth of veganism has been a movement driven by digitally savvy creatives.
9) Independent film-makers illustrate the importance of veganism
Independent film-makers will continue to lead the way in showcasing why the world needs to shift to a vegan diet. Expect to see big films focusing on the state of the oceans, antibiotic resistance, health and more great undercover investigations from the likes of Viva! Animal Aid and Animal Equality.
Expect to more online films like SWINE made by Vevolution Co-Founder Damien Clarkson and Robbie Lockie for Viva! and Vegan 2016 made by Klaus Mitchell next year that help people learn more about veganism.
10) The Rise Of The Save Movement
In 2016, vigils for animals on arriving at slaughterhouses started springing up all across the UK. This collective action of bearing witness to the last moments of animals lives has risen in popularity rapidly.
We expect that 'Saves', will continue to grow and spring up across the UK and the mainstream media to continue to pay attention.
Here is a great article on the Save movement from Plant-Based News.
Vevolution in 2017
Vevolution is a vegan and conscious living events and online education company. In November 2016, we held Europe's biggest ever vegan conference event at the Oval Space in Hackney.
We believe that a better future is possible if we embrace change, diversity and creativity the vegan movement can be one of the world’s most powerful forces for good. At Vevolution we will be launching a series of topical events and developing our free to access online education platform where people can watch talks from the world’s most inspiring vegans.
If you want to get involved with helping us spread inspiring stories and ideas please email us at firstname.lastname@example.org and Judy@vevolution.co
We also run a creative agency called The Growing Box that can help you with your marketing and campaigning needs in 2017, we love helping vegan businesses create great stuff and grow so please get in-touch.
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