Happy World Vegan Day!
To mark the occasion we have have research result from the survey of Vevolution delegates, outlining peoples motivations for being vegan and the challenges they face.
The report, carried out by us in partnership with our sponsor One Planet Pizza, discovered almost one third of vegans surveyed identify pressure as the biggest challenge to being vegan in everyday life. One respondent said: “People don’t want to hear the truth. When people know the truth and don’t change it can be very depressing. Especially family.”
A massive 39 per cent said a lack of like-minded friends, partners, family, and potential partners is the biggest social challenge to being vegan. One third felt their friends and family feel threatened by them choosing to live a cruelty-free lifestyle.
Despite the social pressure, many people are finding it easier to find vegan-friendly food and products – with 53 per cent of respondents doing over 75 per cent of their shopping in mainstream supermarkets.
Somewhat unsurprisingly, almost three quarters (74 per cent) of the vegans quizzed, chose their lifestyle because of concerns for animal rights and welfare, with 44 per cent of respondents citing environmental factors as their secondary motivation for being vegan.
Thanks to everyone who took part in the survey. Winners of the prize draw for people who took part in the survey will be announced soon.