The Vegan Generation Re-Shaping Our Culture

Maryn Knevitt and Maria Chiorando picture by Anja Riedmann

Maryn Knevitt and Maria Chiorando picture by Anja Riedmann

Generation V - Stands for the new vegan generation re-shaping our culture to create a kinder way of living on this planet.

Late last year we got together with ethical fashion designer Kasia Ring and discussed how we felt about veganism. Something that kept coming up was the sense of being part of generation of people driven by creating positive social change.

We discussed what 'Vevolution clothing', would look like and we kept picturing it looking simple, subtle and stylish.

It was important to us that the clothing reflected our values so we made sure we used organic, fairtrade, carbon neutral shirts to print on. 

We wanted to the clothing to be something that someone people could wear to the workplace to put across the vegan message in a subtle way.

Kasia works from a print studio in Dalston, East London, and hand prints everything that she makes. This means that every Generation V - t-shirt has been created by a person, no shirt is the same and each one has their own unique identity. 

Maryn Knevitt and Maria Chiorando pictured Anja Riedmann

Maryn Knevitt and Maria Chiorando pictured Anja Riedmann

A massive part of what we do with Vevolution is bringing people together to create a cohesive and loving community. So we were really excited to invite some of our friends from the vegan community along to a studio in Camberwell to model Generation V and other t-shirts designed by Kasia. 

Pictured left to right: Woj, Damien, Judy, Olivia, Carla, Justin photo by Anja Riedmann

Pictured left to right: Woj, Damien, Judy, Olivia, Carla, Justin photo by Anja Riedmann

Why You Should Join The Generation V Tribe

Damien Clarkson and Maria Chiorando picture by Anja Riedmann

Damien Clarkson and Maria Chiorando picture by Anja Riedmann

To mark the official launch of Generation V clothing range we're giving 10% of t-shirt profits to the plant-based community kitchen Made In Hackney.

The t-shirt sales also help fund our work creating the free to access educational content.

We now have over 30 talks from inspirational vegan speakers freely available to access on our website and via YouTube.

By wearing Generation V clothing you are joining a movement of people believing that a better world is possible and spreading the vegan message in a stylish way.

Maryn Knevitt and Judy Nadel picture by Anja Riedmann

Maryn Knevitt and Judy Nadel picture by Anja Riedmann